Native Advertising: Making Much Ado But Not So New?
I’m not as worked up about the spectre of native advertising as some other people in marketing and media seem to be. Maybe I’m suffering a mild case of cognitive frostbite after an extraordinarily long...
View ArticleThe Secret to Getting SMEs to Write Blog Posts
There’s a secret to getting SMEs to write blog posts. Don’t ask them to write blog posts. If that doesn’t sound like much of a secret, let me expound just a bit. This hypothesis — call it the Theory of...
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For Compelling Content, Speak in a Distinctive Voice
A brand’s voice is at least as important as its identity and design look and feel. By speaking in a consistent voice with a distinct personality and point of view, your audiences will recognize you...
View ArticleThe Power of Superior Customer Service
We all know what outstanding customer service isn’t: An experience so bad that you are frustrated, possibly even screaming mad. An experience so bad you lose your temper and say things you didn’t...
View ArticleExploring B2B Content Marketing by the Numbers
I’m a sponge for research. Especially benchmark-able research. I like nothing better (OK, maybe I like popcorn, movies with my wife, golfing in Scotland and catching fish just a tiny bit better) than...
View ArticleDigiMash: AT&T Next, Chromecast, WordPress World Domination?
AT&T Next. Pay a small monthly installment fee, and you can upgrade your tablet / phone every 12 months. Chromecast. Stream TV from your various devices to your TV. “Chromecast … works with Android...
View ArticleIs Marketing Testing the Missing Link in Your Plan?
Take a minute and pull out your organization’s marketing plan and budget. Now scan down to the line item labelled marketing testing. What’s that? There is no line item for marketing testing? That’s...
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Demystifying the Subject of Responsive Website Design
When it comes to how people access, view and interact with content on the Internet, big changes are afoot. In her latest Internet Trends Report, tech analyst Mary Meeker announced that 15 percent of...
View ArticleSix Foolproof Ways to Fill Your Editorial Calendar
For content marketers, an editorial calendar is the ultimate stress reducer. Instead of scrambling to come up with a compelling topic when you have a newsletter to deliver or you’re overdue for a blog,...
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How to Produce a Whiteboard Video
And Reasons to Prefer It Over a Webinar Let’s take as granted that most PowerPoint presentations are needlessly long and severely unattractive. Just thinking about the last one I sat through makes me...
View ArticleWeb Developer to English Translator, Part 1
I, somewhat jokingly, refer to myself as a geek-to-human translator. One of the biggest complaints I get from people is that they do not understand the language spoken by website builders, which is a...
View Article5 Rules to Follow If You See a Post on 5 Rules to Follow
If you surf among blogs and portals and Reddit, as I do every day, you’ll often come across catchy headlines like: “The 10 Mistakes That Will Kill Your Marketing Strategy,” or “The 5 Best Mobile Phone...
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Nissan’s New Social Media Strategy Is An Ad…Sort Of
This is a post about a news article that’s a “combo platter” of digital trends. First of all it’s an interesting and objective story of how vNissan’s social media team reached out during a new model...
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Immersive Experiences Designed For Tablets
Early this year we marked another digital milestone. For the first time in history more people now access the Internet through a device other than a computer. This means tablets and smartphones are...
View ArticleGoogle Takes On The Black Hats in Social Media
Google and other search engines are in the business of delivering the most relevant content when you search. Google is very, very smart about analyzing the meaning and quality of content because they...
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Where Will “The Next Billion” Internet Users Come From?
By year’s end 40% of the world’s population will be Internet users. That’s 2.8 billion people, and almost all of them are in the richest countries on earth—especially in North America, Europe, Japan,...
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Japanese Facebook Engineers The “Safety Check”
When the Tsunami hit Japan in 2011 telephone circuits were instantly flooded with calls from desperate people trying to reach loved ones to check on their safety. A group of Japanese engineers at...
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